Semiotics

15.11.23

The study of sign systems

• signs and their meanings and how we draw information from those signs

• Language is one of the most important sign systems

• Linguistics is the branch of semiotics for language

Anything can be a sign (i.e. colour coding)

Sign (Object) e.g. apple photo

Signifier Signified

(physical existence) (Mental concept)

e.g. sound, word, image e.g. fruit, apple healthy, computer